There is much more to a fast loading website than simply choosing a hosting service that is considered good or localized. Various factors work together to increase website speed making your viewer’s experience much more enjoyable which, in turn, tends to generate increased visits and higher sales.
Besides, making your visitors happy, you also want faster loading speed because Google now considers that an important part of their ranking formula. Higher search engine rankings also result in higher visitor numbers which, again, tends to result in higher sales. Overall, the more rapidly and thoroughly those visitors are engaged in your website via a fast loading time, the better your business results will be.
How to See What Your Visitors See
It’s not always enough to increase your site’s loading speed. Keep in mind that many of the users visiting your website do not have the same browser, internet connection, location, or computer as you. Therefore, you don’t necessarily improve the visitor’s experience simply by tweaking your personal criteria.
In order to know whether or not that you’ve bettered your visitor’s experience through your tweaks or if you require more adjustments, you need to be able to see what your visitor’s are seeing. To achieve this, you want to test and gain results from several diverse users of your target audience.
Available Tools for Audience Web Experience Testing
There are various tools available to webmasters that can be used to gauge your website performance from the user’s point of view. One is available through Google’s Webmaster Tools located under Site Performance which provides you with your website’s average load time. Pingdom Tools is another option that also presents browser load times and other detailed information via waterfall charts.
Loads.in is probably one of the best tools for checking viewer access to your site by checking performance from numerous hosts located around the world. This program also provides detailed information of various access attempts through screenshots and waterfall charts.
What Your Test Results Reveal
Once you perform testing and scour over the results, there are certain criteria that you should look for that indicates whether or not you need to further adjust your website speed in order to enhance viewer experience. Following are the results and what they tell you in a nutshell.
If your results come back showing load times of less than two seconds then your speed is good and there is little concern of losing viewers due to lag times. Of course, the point should be made that further tweaking is advisable if you find ways to increase speed because faster is always better in cyberspace.
If your results return showing a response time of between two and six seconds then you should have moderate concern. Such results imply that additional optimizing is required to improve user experience. Although not bad, this range of readings will show quite a positive performance increase through the additional optimization.
However, you should have a high level of concern if your test results return at over six seconds. Such a slow loading time reflects that there are one or more major blocks to your website speed. If the problem cannot be fixed through tweaking, you may need to consider a total overhaul and redesign of your website using more speed-friendly methods.